Photo credit: Angelo Villagomez The end of the year is a good time to reflect on the progress we've made towards delivering equitable ocean conservation outcomes, and pondering the strengths and weaknesses of the 30x30 movement. This year we've cautioned the ocean conservation community to not get too caught up arguing over “ what counts, ” but rather to focus on “ what comes next? ”  The great strength of 30x30 is that it sets out a framework wherein there is agreement that our shared use of public lands and waters fall along a spectrum, ranging from sacred places to wise use.  The highest levels of government in the U.S. and around the world are building conservation initiatives around this shared foundation.  And we have tools like The MPA Guide , Blue Parks , the IUCN Green List, and the Ocean Justice Strategy to help design conservation actions that are more effective and equitable. Most Pacific cultures have some version of "you have to know where you came from